Elevate your fitness campaignBOF
This campaign aims to draw broader awareness of the sport across our target demographic of 16–40-year-olds that may not have heard of orienteering before, and give a different perspective and perception of the sport to a wider audience.
Our message is: Elevate your fitness: Join us and become an orienteer. The aim is to encourage our target audience to ditch the traditional method of reverting to the gym, and instead make use of the versatile and exciting sport that is orienteering. This time of year, many people are seeking ways to boost their fitness, and with your help we hope to broaden our reach through this campaign.